Online video marketing is the addition of videos into your online marketing effort. Businesses of all types and sizes are using online video marketing to promote their products and services. Webinars, training videos, demonstration videos, corporate videos, testimonials and how-to-videos are being shared online, in an effort to make better connections with potential customers.
Online video marketing allows you to share important information about your business in a more engaging and dynamic way. If one image is worth 1,000 words, imagine the value of a moving image!
Marketing studies have shown that:
• 80% of website viewers will leave the website if it doesn’t have video.
• Viewers will stay on a website twice as long if it has video.
• 52% of consumers make an online purchase after watching a product video.
• 92% of viewers share videos seen online with others.
Don’t miss an opportunity to be found on the web! With Google being the #1 search engine and YouTube being the #2 search engine, if your website doesn’t have a video, you are missing an opportunity to be found by millions of potential customers.
Another important fact to consider: a potential customer can learn so much more about your business after watching a two-minute video than going through the written content on your website. Video is simply a more effective way to communicate with potential customers.