Professional video for your business: How to decide who to hire?
Having great video content is important for every business these days. And, while there are many kinds of video content a business can create themselves, without the help of a video professional, there are some types of video that you really want done by a professional. Branding videos, for example, are like the sign on your storefront. You want it to look great, and mainly, professional. Then, the question becomes: who to hire? There are so many video professionals out there, how do I chose a company that will fit my goals and my budget? So, le t me help you out here. When it comes time to choose a video production company to create video for your business, it is important to consider several key factors.
Quality of Work
First, take a look at the company’s latest content. Is their body of work in line with what you are looking for? When going through their portfolio, try to find something similar to what you have in mind for your own brand, paying attention to sound and video quality, editing, graphics, etc. Even more importantly: Do the videos accomplish what they set out to do? Do they clearly and creatively communicate the message? Analyzing this will give you an idea of how the company will be able to meet your needs and align with your vision. A good video production company should also be skilled at all aspects of pre-production, like script writing, scheduling and managing production. They also should be experts in all aspects of editing; all these things will shine through in the finished product.
As you’re taking a look at portfolios, make a note of the businesses whose videos stand out to you. If they have video testimonials about their work, watch it. See if they left the production company any more reviews online. Talking to previous clients may seem like an obvious thing to do, but another way to go about this is to use Google and Yelp to check out ratings. You can also select to view similar production companies in your area to compare clients’ feedback.
When it comes to price, keep in mind that what matters is quality over quantity. Price is a factor on everyone’s mind, so a good production company always aims to understand the guidelines of what is achievable within a client’s budget. That being said, any serious video production companies will not have a “one price fits all” package and costs will vary considerably depending on what you want to create. Regardless of how much you are willing to invest in your project, a trustworthy company should provide you with an itemized quote that covers the costs involved with each part of the production process, remaining transparent about possible changes. Yes, you can choose to use a company that mostly shoots weddings and other kinds of events, but as they say, you get what you pay for.
Choosing your video production company is your business’s first step in its video marketing process. Whether you are looking to make a short video to highlight who you are as a brand, or something more complex, you should always be sure that the company you work with is a right fit for you and your project.