The Weill Cornell Medicine Genitourinary (GU) Oncology Program is one of the leading centers for prostate cancer treatment not only in New York City, but in the United States. Weill Cornell Medicine provides world-class clinical care and offers cancer patients access to some of the newest, most innovative prostate cancer treatment options and clinical trials. They approached us with a desire to convey their incredible services and success to the masses, which we were more than happy to deliver. We used Video SEO techniques to get them found on the 1st page of Google and produced a series of marketing videos. 1 Video was an overall branding video, the other 3 were moving testimonials, with all 4 videos conveying the dedication and progress of the GU Oncology Program.