Video SEO Pro interviewed some truly incredible people as we undertook a video marketing and SEO project for Weill Cornell Medical College’s Lymphoma unit. The Lymphoma doctors at Cornell wanted to improve their online visibility, as well as update their branding and website. It was important for them to share the vision of their program, as well as their patient’s experiences in videos. Adam was diagnosed with stage 4 Burkitt’s Lymphoma, and needed the best treatment available immediately. The personal care he received helped Adam through the trauma of both chemotherapy and cancer, but most importantly, helped him survive.