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Spring : perfect time to create video for your business

3 Steps Before Creating Video For Your Business

Many businesses create video content without having a clear purpose for the video or a way to accurately measure its success. Before you call a video professional or pick up a camera yourself, here are a few questions you should be asking:

What is the goal you're trying to achieve with the video? Lead generation, sales conversion or branding enhancement?

What is the value-add your video will bring to your clients?

How does this video integrate into your overall marketing strategy?

What  key performance indicators are you going to use to determine its effectiveness? 

How can the content be used to enhance the client experience? ​​​​​​​​​​​​​​

There are many options when considering video, but which will provide the best results?  You should consider:

Which type of video; a branding video, client testimonial video, a how-to video or a video blog?

Should it be live action, animation or motion graphics? 

Should you use spokesperson or do it yourself?

Should it be scripted or not? 

Shot professionally or with a smartphone? 

How much should you invest? ​​​​​​​

These are just some of the questions that need to be answered when thinking about video.  The important thing is to determine what kind of video content will meet your business and financial objectives.

Now you have a video.  What should you do with it? 

Unfortunately most businesses overlook the many ways video content can be shared to leverage their investment and produce results.  

Before you share it, though, make sure to upload your video on a video hosting platform like YouTube or Vimeo. Never upload it to your server. Now let's get to some ideas on how to leverage it:

Your website. Sounds obvious, but many people don't do that. Just by adding a video to your website you will increase significantly the time visitors stay on it. Furthermore, it may be the reason why they will be doing business with you. But please... make sure your video content is the first thing a visitor sees when they go to your website. Don't hide it on the bottom of a forgotten page!​​​​​​​

Social media. Video is the #1 kind of content shared and consumed on social media. You should be sharing every video you create in all your media channels: Facebook, Linkedin, Twitter, Google+, Pinterest, etc.

Email Marketing. By adding a video to your email blasts, you can increase their open rate by at least 19%, so don't miss this opportunity. Since you can't add the actual video to the email without making it huge, ad a link to it. Just make sure to create a nice and attractive thumbnail that will prompt people to click on it.

Blogs and Press Releases. Videos can and should be added to blogs and press releases as links. The more, the merrier.

When properly optimized for specific keywords, videos can be used to increase traffic to your website and generate more business. This will not replace the SEO you're doing for your website (hopefully you are), but it will help it immensely. ​​​​​​​

Hopefully this will be helpful for you to start your spring on the right foot. If you need some help, you should know that we got inspired by the spring, so we are offering a FREE VIDEO MARKETING PHONE CONSULTATION to help you make all the decisions mentioned above. So use the link below to schedule yours before the spring is gone!​​​​​​​​​​​​​​

Video SEO Pro is a video marketing agency that works with companies in leveraging video content to achieve their business goals. We work with your marketing team to maximize the effectiveness of existing video content or to create new professional quality videos to get the best ROI.

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    What is Video Blogging and How Can It Help Your Business? Part 1

What is Video Blogging and How Can It Help Your Business? Part 1

What is Video Blogging and How Can It Help Your Business? Part 1

Blogging regularly is one of the best things a business can do to increase visibility and improve brand awareness. Today I would like to tell you about something that works even better: Vlogging.  Yes, you guessed correctly. Vlogging means Video + Blogging.

Vlogging is when you create a video and post it as a blog as a way to provide rich and relevant content to engage with your audience. Vlogging is a cost effective and efficient marketing strategy that can yield serious results. Why is it efficient? Let me share with you a few reasons:

People love videos

On YouTube alone, more than 6 BILLION hours of video are watched every month. On Facebook, 500 MILLION people watch videos every day. And, everyone loves to share videos: 92% of mobile viewers share videos with others.

It’s easy for viewers to consume

People don’t have patience or time to read these days, and the information flow is huge. They want to get it quickly and watching a video is always going to be faster than reading a block of text.

It makes you more human

It’s all about trust. The more human your company is, the more trustworthy you will seem to potential clients. Video is much more engaging than whatever you can write on your “About Us” page below your photo. If done correctly, it creates an emotional bond, and people make buying decisions based on emotion, not logic.

Video is the future

Video has been conquering a larger and larger part of the Internet lately. The prediction for the end of 2017 is that video will be 74% of all internet traffic. So if you start vlogging now, you should be ahead of the game, setting yourself up as an innovator.

It’s great for SEO

Videos rank better on Google than anything else. No wonder – after all, Google owns YouTube, which is actually the 2nd search engine after Google! Actually, 62% of all Google searches now include video. By creating video content, you are increasing your online presence, so more potential clients can find you.

Vlogs can be about anything you want. You can give professional tips, share insights, answer questions, provide instruction or help people solve problems. Just don’t try to sell anything, this will be an instant turn-off. The goal of a vlog is for more people to know you, see you as a thought leader and build trust. The more you are seen as an expert in your industry the better your chances are of generating more business. Here’s an example of a vlog made by a client of ours who is a web designer:

So pick up a camera and start vlogging! Stay tunned for Part 2 next week, when I’ll give some technical tips on how you can create your own vlogs. If you are already vlogging, please send me a link to your vlog, I would love to watch it!

See you then!

How to leverage existing videos to grow your business

How to leverage existing videos to grow your business

It is old news that video is something every business should be using these days, because it is the most consumed and shared type of content out there. So I'll assume you already have some video content that either you shot yourself or had professionally created for your company. That’s great, certainly the right move for a company that wants to get noticed. The big question is: how do you leverage this video content so that it gives you the greatest return? In short, how can you turn your video from an expense into an investment?

Here are a few tips:

1. Your Company Website

Your website is the first place you want your video(s) to be. The main reason is that people don’t have patience to read, so having a video about your company on your website will help people learn faster and better about who you are and what you do. But beyond that, video makes a huge difference regarding the retention of visitors. If you check your website’s analytics (I hope you do), you have probably heard about bounce rate. It shows you how many people clicked on your website but left immediately. One of the best ways to get visitors to stay on your website longer is to have a video right there on your home page. Research shows that 80% of visitors will stay 2 minutes or more on a website that contains video. A few tips on how to better use it on your website:

NEVER upload the video to your server. It will slow down your website and may not play properly. Host it on a video platform such as YouTube or Vimeo and embed it on your website.
• Disable the possibility of it showing suggested videos (maybe from competitors) at the end of the video – it’s easy to do it on YouTube or Vimeo
Don’t hide your video on the bottom of your homepage. Make sure it’s the first thing a visitor sees when they go to your website,
Have the link to your video be an attractive thumbnail for people to click instead of just a “Watch Video” button (more about this on a future blog).

2. Promotion and Marketing

This is critical. You created a great video and you have it on your website where all visitors can watch it. Now you want to use it to bring more traffic to your website and have your phone ringing off the hook. So here are a few ideas on how to best leverage it:

Ask the people you know: friends, relatives, clients to watch the video and share it online.
• Share it on social media: Facebook, Google+, Twitter or any other social media vehicle you use for your business. Make sure to link it to your website
Optimize it for keywords relevant to your business so it can get found on Google searches when people are looking for services or products like yours. This is called video SEO (Search Engine Optimization) and can be a great complement to your website SEO (more about this on a future blog).

Use it as a YouTube ad – you can target certain audiences that are more relevant to you, make it appear as a pre-roll video before videos related to what you do, and more. (more details on a future blog).
Use it as a Facebook Video Ad. Most of what people share on Facebook are videos and video ads appear right on people’s timeline. It’s surprisingly affordable, and you can really laser-target your audience to reach exactly who you want.
Use it in your email marketing: adding videos to your emails will improve your open rate by more than 20%.
Add it to your email signature – make it easier for people that get your emails to watch it.

These are just a few ideas. There’s a lot more you can do with your video content, but this is a great start. So what are you waiting for? Go on and start making your videos work for you!

I would love to know how you are leveraging your video content, and what kind of results you're getting. Post a comment below and tell me about it!


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Previous producer experience working for a video production, post-production and/or advertising agency

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We are Video SEO Pro, a video marketing agency and video production company based in White Plains that helps companies leverage the power of […]